PR and Marketing Communications

Media relations (print, broadcast)  

Our team has decades of experience in media relations. Having built great relationships with the media, regionally and nationally, we understand what journalists want and how to ensure your news grabs their attention.  

We can help you secure impactful coverage in newspapers, magazines, and broadcast channels. Whether it’s crafting compelling press releases or pitching stories and managing interviews, we ensure your brand gets noticed. 

Our service includes:  

• Press release writing  

• Securing and managing media interviews  

• Crafting news angles and pitching stories to journalists  

• Securing op-eds 

• Building thought leadership campaigns 

• Forward features calendar creation and pitching for relevant features  

• Drafting and distributing statements  

Strategic campaign planning and development  

We design and develop campaigns that align with your goals and deliver measurable impact. From initial strategy to execution, we create campaigns that cut through the noise and drive results. 

It’s not just about launch activity. It’s about following the journey of the campaign, ensuring that it is performing for our clients, delivering positive results, driving awareness and meeting your business objectives. If something’s not working, we’ll go back to the drawing board until we get the results you are looking for.  

Campaigns big or small, we’ll work with you at every stage:  

• Setting goals – what is it that you’re trying to achieve? Who’s your target audience? What’s your budget?  

• Research – before planning a campaign, we will undertake thorough research to ensure we understand the market, competition, emerging trends, media appetite and more.  

• Implementation – we’ll take the lead on creating engaging materials, launching the campaign and measuring its results.  

Market research  

Staying ahead of your competition requires more than guesswork. We carry out market research to help understand the needs of your clients and help you stand out from the crowd.  

Event management  

We’ve managed all types of events. From public consultations, show home launches and charity events to conferences and business anniversary parties, we’re seasoned professionals in making your events wow the crowd! 

We take the stress out of planning by managing logistics and ensuring a seamless delivery. Our service includes:  

• Researching and booking suppliers  

• Creating an event plan / schedule  

• Pre-promotion and ticket management 

• Creating event materials from name badges and presentations to banners, signage, brochures, photography and much more   

• Invitation management – Drafting and circulating invites and thank you emails  

• Managing media attendance  

• Joining you on the day to manage the event  

Industry awards  

Keen to secure the accolades you deserve but discouraged by lengthy award entry processes? We write and manage award winning entries so that you don’t have to. 

Entering industry awards can boost your profile, solidify your reputation and celebrate your success. Yes, you’ll be up against other like-minded businesses, but our experience gives you the edge, helping you stand-out from the crowd without the hassle.  

Our award writing experts at Absolute PR and Marketing have extensive experience in drafting entries that regularly result in wins across a variety of industries. We’re skilled in identifying what the judges look for. We also create compelling copy against tight word counts, to ensure you stand-out.  

We work with our clients to harvest information. We save them time and always hit the submission deadline.  

Ready to start winning some awards? Make sure you talk to us today!  

White papers & case studies  

Do you consider yourself an expert in your industry? Unlike a press release, white papers and case studies can go one step further, building trust and intellectual leadership.  

Working closely with you, we’ll produce in-depth white papers and case studies to help demonstrate expertise in your sector and showcase why a potential customer should choose you. This type of content can also create multiple PR angles, particularly for journalists who favour data-driven stories and executive interviews.  

An effective white paper will position you as an expert in your field and a serious player in the industry, elevating your brand above competitors who may rely more on promotional material.  

Impact Reporting  

In a more conscious world, it’s important for sustainable businesses to measure their impact annually to ensure environmental and social goals are being met.  

Impact Reports are an excellent tool for holding businesses accountable and can be used to evolve for the better. It also shows your audience/customers you are committed to a better planet.  

We are skilled in writing Impact Reports. This includes our own annual report for Absolute PR and Marketing! So, you won’t find a better team to advise on realistic, impactful goals.  

Ready to shout about all the good you are doing? Find out more on our Environment and Social Impact Communications page here.