Digital PR

Media relations (online)  

Online news platforms cannot be ignored. Whilst traditional print media is still relevant, readers are turning to online platforms more than ever before. In fact, 52% of UK adults prefer digital news with 70% using online sources compared to just 5-8% preferring print (Ofcom, 2025).  

We’ll help you gain immediate, global exposure, getting your brand noticed by key online media titles. Whether you need assistance writing a press release for online platforms, or expertise in identifying suitable news outlets and distribution to our extensive media database, Team Absolute will make it happen! 

To succeed you need a team that knows exactly:  

• How to tailor content to different platforms  

• The right journalists to target with your digital news (not all journalists work across print AND online)  

• How to shape news angles and provide tools to digital journalists to enable them to resonate your story with ease eg photos in a suitable format, relevant URL links embedded in copy, digital friendly headlines etc.  

• Editorial calendars and trending topics  

• How to develop media kits and digital assets for your brand  

• How content shapes SEO strategy  

Our digital experts at Absolute PR and Marketing give you access to hundreds of online opportunities that are there for the taking.  

Media monitoring  

You’ve put in the groundwork to ensure your business is visible online and that digital journalists are receiving your stories, but how will you monitor the pickup if you don’t have the media monitoring tools?  

Let Absolute PR and Marketing do the monitoring for you. We keep track of digital coverage and online mentions to ensure you’re always informed. You will receive updates from your account team daily on where your story has appeared, what the sentiment is and how it is being received by the public. We also keep an internal record of media coverage to ensure we can give our clients a thorough run-down of coverage achieved throughout the year.  

Newsjacking 

Ride the wave of a trending news story by positioning your brand with relevance for maximum exposure.  

We monitor for breaking news. If there is an opportunity for your brand, we’ll seize it, developing materials so that you become part of the trending topic.  

Newsjacking requires a team that has their ear to the ground, can act fast and communicate without delay. Welcome to team Absolute.  

Link building, SEO and digital advertising  

As of 2025, 73% of the global population used the internet daily (Office for National Statistics). The world is online, and that means your business needs to be too.  

It’s more than having a website. You need to ensure that your website is super visible, that you’re appearing high in search engine results and that your business is in the eye of the digital audience.  

• SEO (Search Engine Optimisation) – not appearing in search engines? We can optimise your website structure and content using targeted keywords, so that you appear when your audience is searching for your service. 

• Technical SEO – we analyse and improve your business’s website performance on the backend so search engines can crawl your website and users can access your content with ease. 

• Link building – we strengthen your domain authority through high-quality backlinks to your business website, contributing to overall SEO performance.  

• PPC (Pay Per Click) – we create targeted paid-for campaigns to help drive more visits to your website. 

Social media management  

If you’re looking to create a strong, creative and engaging brand presence across a variety of social media platforms, we’re can help.  

Whether you need assistance managing paid or organic social media, our services cover strategy, content planning, content creation, scheduling, and analysing performance. We also offer social media listening and advise on brand appropriate replies to public comments. 

Our sophisticated social media planning platform ensures regular content is scheduled across all of your social media channels. We give you access to this platform so that you can review, edit and approve content as you wish.  

We are also experts in influencer marketing, helping extend your reach and credibility. We find the right approach and the right influencers for your brand, helping you engage with new brand appropriate audiences.  

E-communications  

Looking to create a loyal following that feels part of your inner circle? E-shots and digital newsletters are a great way to give your audience the care and attention they deserve, making them feel special, strengthening bonds, and enhancing sales.  

Let Absolute take care of planning, creating and scheduling your e-communications. We‘ll craft compelling campaigns, transforming your e-shots and internal digital newsletters to turbo boost engagement. We’ll even design and build from scratch on your preferred platform.   

Website management 

No one likes to see a dated website. Need a dedicated team to keep your digital shop window fizzing? From updates to the latest news, we’ll keep your content at the cutting edge of now!  

Our team has experience working across a wide range of CMS platforms, so you can be confident your website is in safe hands. We also design and build websites that are engaging, easy to navigate, and built to perform. 

Video  

Whether it’s a beautiful lifestyle video to showcase life at your new home development, an engaging film to support a marketing campaign, or the creation of a bank of short-form content and reels, Absolute can help. From film brief and story boarding to script and final edits, we create clear, impactful films that captivate your audience and boost your algorithms. From classic footage to animated explainer films, we’ve many years of meeting the creative needs of our clients. 

Photography  

Corporate headshots, brand photoshoots and drone photography – whatever you need, we work with expert partners across the UK to deliver a quality bank of photos for your internal and external communications. 

Our photography service includes:  

• Sourcing quotes from several photographers so you can choose a photographer to suit your budget  

• Liaising with the photographer over shoot details so that you don’t have to   

• Providing a full photography brief so ensure photographers capture what you are looking for in formats that are fit for purpose  

• Reviewing the final photos to ensure everything has been captured and identifying the photos that are most suitable for your needs.  

Podcast  

Podcast popularity is on the rise. They give listeners a simple way to digest their favourite content anytime, anywhere. Creating a podcast gives your brand an excellent opportunity to talk about the subjects that matter to your business, using your influence as a force for good to engage with and inspire others.  

From concept to production, we’ll help you create engaging audio content that connects with your audience. Whether it’s sourcing guests and a studio space, managing recordings, or handling post-production, we make podcasting simple and powerful.  

Artificial Intelligence (AI)  

AI tools may seem intimidating, but we can make the most of them for your benefit. 

Our team has undertaken AI training to ensure we understand how different AI tools work, their benefits and pitfalls, and how to use AI effectively. We can provide guidance on how to make AI work for your business and even assist with creating an AI policy for your staff.