Environmental and Social Impact

As a B Corp™, employee-owned agency, we recognise the importance of communicating our progress and achievements on our journey to become a more sustainable business. We are passionate about purpose and we want to ensure that we use our influence as a force for good, having a positive impact on our clients, community, cause and climate.

Our fourth annual sustainability report, covering the period from April 2025 to March 2026, demonstrates how we are taking action and walking our talk on this subject.

Our strategy is centred around five of the UN’s Sustainable Development Goals and we share our progress with employees, clients, and stakeholders to highlight the material benefits we have brought to society and our communities; the ways in which our collective actions have helped to reduce harm to our planet and nature, because we know that success in this space ensures better prospects for everyone and everything.

Building on previous years, 2025 was a year of progress for Absolute, which this report highlights.

In the past year, we have reduced our carbon footprint even further, cutting down our CO2 emissions. We continued to support local charities and invested in training for staff to build our EOT culture and our understanding of AI, ensuring it is used meaningfully and ethically to enhance the services we provide.

Our latest report also features some of the purpose-led clients we’ve worked with in 2025/26. We are proud of the results we achieve for people and planet, and our work with clients that share our values and ambitions.

To request a copy of our latest Environmental and Social Impact Report, please contact us at info@absoluteprandmarketing.com.