Environmental and Social Impact

As an agency, we recognise the importance of communicating our progress and achievements on our journey to become a more sustainable business. We are passionate about purpose and we want to ensure that we use our influence as a force for good, having a positive impact on our clients, community, cause and climate.

Our second annual sustainability report issued Q1 2024 demonstrates how we are taking action and walking our talk on this subject.

We measure our success against UN sustainable development goals and share our progress with employees, clients, and stakeholders to highlight the material benefits we have brought to society and our communities; the ways in which our collective actions have helped to reduce harm to our planet and nature, because we know that success in this space ensures better prospects for everyone and everything.

Building on previous years, 2023 was a year of progress and change for Absolute. In March we became employee owned and in May we commenced our B Corp journey, achieving certification in December ’23.

In 2023 we embarked on a number of initiatives to use our influence to help others; something we pledged to do in 2022. We launched our Podcast with Purpose series in which we interviewed inspiring and enlightening individuals from brands and organisations that focus on purpose as a force for good. We held our inaugural Balancing Profit with Purpose conference, which brought together a community of purpose led businesses for a morning of learning and networking. Our work around sustainability was also shortlisted for two awards.

We are proud of the progress we have made, but there is more to be done as we continue on our B Corp journey.

To request a copy of our latest Environmental and Social Impact Report, please contact us at info@absoluteprandmarketing.com.