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Sustainability

Absolute PR and Marketing commits to help improve the lives of people and communities by playing our part in delivering positive societal change; fighting the escalating challenges of climate change, urbanisation and pollution; the growing threat to lives on land and at sea from deforestation; as well as the disruption to ecosystems and biodiversity.

Sustainability is at the heart of our business: from our individual impact on the planet to the collective action we take to preserve it for future generations. As a company we do everything we can to minimise our environmental footprint, and aspire to work with clients who share our values.

We will share our success against these goals with employees, clients, and stakeholders in an annual update which will highlight the material benefits we have brought to our communities; the ways in which our collective actions have helped to reduce harm to the planet; and the positive impacts we have made on nature and the environment.

We aspire to work with clients who share our commitment and values and will encourage feedback from clients to understand and support their sustainability priorities.

We have set clear targets so that we can be confident that our influence on the planet builds a sustainable future for the generations that follow us.

Team Absolute will:

  • Demonstrate responsible environmental and social practices in our daily work.
  • Build a reputation as a climate-friendly company that’s driving positive societal change and attracting purpose-led clients who share our values.
  • Engage current and future employees by encouraging them to share and participate in our sustainablility action activities.
  • Focus activities on our passions – community, cause and climate.
  • Create long-term value in the business community as a good employer and creator of economic growth.

Individually we commit to:

  • Reducing paper consumption from printing and photocopying.
  • Recycling waste and increasing the use of recyclable products in our office.
  • Sourcing, where practical, energy from renewable sources, minimise our energy consumption by using low energy bulbs, turning off PCs and reducing temperature/heat generated by our biomass heating system.

Our priorities for 2021 are:

Good Health & Wellbeing

We believe ensuring healthy lives and promoting well-being is vital to sustainable development.

We care passionately about our region’s good causes and supporting local charities and good causes through fundraising, pro-bono work, volunteering and sponsorship activities.  Past beneficiaries have included supporting Age UK Exeter, Dartmoor Zoo, Dartmoor National Park (Moor Otters Arts Trail), Exeter Foodbank and Westcountry Rivers Trust.

Sustainable Cities & Communities

We support economic growth by helping our community thrive.

As strategic partners of Inspire we provide PR and marketing advice to high growth, scale up businesses in the South West.

We also endeavour to work with, and procure from, local food producers, suppliers and businesses where ever possible.

Climate Action

Climate change is affecting every country in the world and we believe  everyone should take action.We are committed to reducing our energy and meat consumption, use of single use plastic and aerosols, food waste, car use, and increasing recycling initiatives in pursuit of a more circular economy.

 

Life Below Water

Living close to the sea, we are passionate about the quality of our oceans and rivers and we recognise their importance in creating a sustainable future. Managing Director Rachael Whitson is a Trustee of Westcountry Rivers Trust.

Life on Land

We know that nature is vital and increasingly under stress.

We support local nature projects including The Moor Otters Arts Trail on Dartmoor and have provided pro-bono and volunteering support to Dartmoor Zoo.