To raise the profile of leading UK manufacturer of oceanographic, hydrographic and hydrometric instrumentation amongst a worldwide customer base including: defence, environmental, oil and gas, renewable energy, construction, dredging and civil engineering sectors.
On the back of a sustained growth period, Valeport appointed Absolute to develop and drive a proactive PR campaign designed to deliver a more strategic approach to Valeport’s PR and marketing. Our campaign provides clarity and consistency of message, helping to re-inforce their global positioning with new and existing customers, agents and distributors.
Through a media relations programme, Absolute provides editorial content for print and online publications including product news, application stories and by-lined features, that help to demonstrate Valeport’s innovation across multiple industry sectors and keep its products front of mind among hydrographic and environmental surveyors, OEMs and academic audiences. Absolute supports this activity with regular e-communications to customers. To ensure that Valeport’s advertising spend maximises its ROI, we also help to manage their media buying and planning across online and offline media. To support their investment in exhibitions we build awareness of Valeport at the major exhibitions they attend such as Oceanology International, Ocean Business, Seawork, OSEA and Hydro.