Tech-focused investment bank ICON Corporate Finance has appointed Alice Bradshaw-Smith as its new head of marketing.
With a wealth of in-house and agency experience across sectors including tech, private equity, property and law, Alice brings to ICON a broad mix of complementary marketing skills, developed through her work with companies ranging from start-up to plc.
Formerly head of marketing at high growth utilities scale-up The Bunch, Alice previously spent four years at creative communications consultancy Purplefish, delivering campaigns for clients including BGF, Mobile UK, Redrow plc, Avvio and Optimum Finance.
With a First-Class Honours degree in Politics and Spanish from the University of Bristol, Alice has also worked as a journalist at Medellín-based news publication Colombia Reports.
In her role at ICON, Alice will drive awareness of the award-winning M&A and fundraising firm amongst new and existing audiences.
The London, Bristol and San Francisco-based business, which has closed over 250 deals since business conception in 1999, boasts a global network of relationships alongside deep tech industry expertise.
ICON’s San Francisco office was established in 2020 and grants direct access to the tech and deal hub of Silicon Valley, where billion-dollar start-ups thrive and appetite for investment in and acquisition of disruptive technology is unrelenting.
Tech sector specialisms across the international team include FinTech, Cyber, AI, HealthTech, Digital Media, EnablingTech, Enterprise Software and Managed Services. With Digital Transformation driving activity across the board, ICON is ideally positioned to support clients in delivering on their M&A and funding strategies.
Commenting on the appointment, ICON CEO and Founder, Alan Bristow says: “We are delighted to welcome Alice to the ICON team. Her experience, energy and enthusiasm for the role make for a great fit at a crucial time of expansion for the business.
“With a solid pipeline of deals, we are anticipating a strong finish to 2022, underpinned by ICON’s guiding principle: to achieve the best possible outcome for our clients. This dedicated marketing resource will no doubt elevate our message and enable more tech businesses to benefit from our proven track record of success.”
Recent ICON deals include advising on the acquisition of ForePaaS by OVHCloud, the European leader in cloud computing; securing growth funding for global software company TimeXTender from growth equity investor Monterro; and acting for Cloud Direct on its strategic investment from Crayon Group.