Exeter B Corp agency launches end-to-end service to help businesses turn purpose into impact

Absolute PR & Marketing has announced the launch of a new service to help purpose-driven South West businesses define, measure, and communicate their impact with clarity and confidence to key stakeholders, customers and investors.

A recent study found that 92% of consumers are more likely to trust brands that support social or environmental issues*, and the new service from Absolute will help businesses meet the growing drive to make their impact visible and credible.

Rachael Whitson, Managing Director at Absolute PR & Marketing, explains: “Now, more than ever, sustainability and social responsibility influence the buying habits of customers, as well as decisions taken by both investors, and prospective employees. Purpose-led communication is vital if you are to cut through and stand out both in the marketplace and as an employer.”

Absolute’s ESI Communications service guides businesses through every stage of their journey – helping define their purpose and goals, prioritise high-impact actions, communicate progress across multiple channels, and report achievements through credible, data-driven storytelling. This enables businesses to shine a light on traditionally intangible, yet vitally important aspects of their business through ESI communications that build trust, loyalty, respect and credibility.

Using a structured four-phase approach — Discovery, Strategic Development, Communication, and Reporting — Absolute’s ESI comms solution supports clients from their first audit to final reporting helping to ramp up positive recognition through positive communication.

“Businesses looking to stand out as sustainable organisations need to measure, show and communicate their environmental and social impact, demonstrating how this aligns with the essence of their business, its values and strategy for growth.

“Having gone through this ourselves during our transition to becoming both an employee-owned business and a B Corp, we know the process first-hand. Our aim now is to smooth the path for other purpose-led businesses, helping them to define both their impact and report their achievements – building trust, recognition, and stakeholder confidence.”

Rachael added: “As a business passionate about purpose, we’re excited to be in a position to help businesses looking to elevate their environmental and social impact strategy.”

For more information about the launch of Absolute’s ESI Communications service, click here, call 01392 680 740 or email info@absoluteprandmarketing.com.  

*Source: BusinessDasher, 2024