Centre Court to Centre Stage: Wimbledon’s Best PR Stunts
It’s that time of year again, when the rhythmic thwack of a tennis ball bouncing back and forth fills living rooms across the country. Sometimes oddly calming, sometimes unbearable during the tensest of rallies. But Wimbledon is not just about tennis. It’s quintessential British summertime, a cultural institution synonymous with elegance, strawberries and cream and celebrity sightings in the crowd.
Unsurprisingly, brands all want a piece of it. Here are some of our favourite Wimbledon PR stunts that served up something unforgettable.
Five of the Best Wimbledon PR Stunts
Jellycats 2025 – Cuteness Courtside
Jellycat drummed up excitement for the 2025 Wimbledon games in their viral Instagram reel, ‘Bunny Power’. The short video set up a Wimbledon match in which they swapped the crowd and players for their quirky and beloved stuffed toys. The animation playfully leaned into Wimbledon’s core moments, from an angry Penguin competitor thrashing his racket on the floor to the crowds’ heads turning increasingly faster from left to right.
The collab felt authentic, and audiences lapped it up, with 350k likes and 1,300 comments.
Also, a scarcity-selling strategy behind a limited-edition Wimbledon range, featuring a tennis ball and a strawberry, was an effective way of selling out stock and whipped up a social media frenzy of people posting their rare Jellycat hauls.
Watch the video here.
M&S 2025 – Strawberry and Cream Sandwich
M&S is famous for food innovation. Yet last summer, no one was ready when they launched a twist on Wimbledon’s signature strawberries and cream, with a Strawberry and Cream sandwich.
It gained traction very quickly online as the public debated whether a sweet sandwich was all kinds of genius or a step too far. Ultimately, people were keen to get their hands on the new viral food sensation and upload their thoughts on social media, all generating great press for M&S Food.
And they’re not stopping there. As Wimbledon 2026 commenced, M&S brought out a Strawberry, Chocolate and Pistachio Cream Sandwich (tapping into another culinary craze, Dubai chocolate). Delish!
Evian Ball Hunt 2012
For us, searching for a tennis ball usually means one of the office dogs has lost their ball during the afternoon walk. But the 2012 Evian Ball Hunt promised a far more exciting reward than a slightly soggy, grassy ball.
As part of their summer ‘Live Young’ campaign with Wimbledon, suggesting that youth is not just about age, but an attitude of vitality, health, and playfulness, Evian launched a real-time ball hunt across London. Daily prizes of VIP tickets to the tournament were up for grabs, endorsed by tennis icon Tim Henman. Participants followed clues located online and around the city from The Evian Ball Boy. Those who tracked him down and found a pink tennis ball in one of the five secret locations were put into the prize draw.
This creative, interactive campaign generated buzz for their Live Young campaign, with a wholesome story of an elated fresh-out-of-university graduate winning one of the tickets.
And it got people outdoors!
Keep it Simple: Morrison’s 2013 – Murrisons’ and Advantage Audi 2025
Sometimes less is more. In 2013, Morrison’s capitalised on the man of the moment, Andy Murray, by changing the name of their Wimbledon branch to ‘Murrison’s’. See what they did there?
The day after Murray won the tournament, the store went one step further with ‘Murriwins’. Not so subtle, but a great overnight response, riding on the nation’s high and building on an already popular stunt.
In a similarly minimalistic campaign, last year, Audi’s billboards showed their classic four ring logo replaced by four tennis balls with the tagline ‘Advantage Audi’. A clever, clean and confident design. No notes.
