Sustain Britain

The Process

The Challenge

To build support for a new approach that has the potential to transform landfill sites around the world into one of the most climate-friendly methods of waste treatment, generating heat, energy and affordable fruit and vegetables for local communities year-round.

Our Solution

Working with Crapper and Sons Landfill Ltd, we launched the vision for this new technology – the Super-Midden – at a series of community engagement public consultations in Royal Wootton Bassett. Using press releases, advertising, door-drops, social posts, face-to face events, website content and an animated film, we explained how Sustain Wiltshire’s Super-Midden will convert landfill methane into electricity, heat and CO2, which will be used to produce low-cost fruit and vegetables year-round in positively pressured greenhouses for the local community. These greenhouses enhance photosynthesis so that food can be produced more affordably and with less environmental impact than the supermarkets.

What We Achieved

Widespread local and stakeholder support for the Sustain Wiltshire’s Super-Midden with no public opposition to planning. Over 51 pieces of regional and national coverage including a feature-length interview on the popular sustainability podcast Lean into Clean. Social reach of over 9,000 for the consultation, with over 500 click-throughs. 30 Blogs.  Sell-out conference and hugely positive delegate feedback, which was used to feed into the generation of a ‘Greenprint for a Sustainable, Independent Britain’,  which was launched at the Second sell-out Sustain Britain Conference in September 2025.

Full Customer Testimonial

“The team at Absolute have played a vital part in communicating the benefits of the Super-Midden throughout the public consultation process both to our local community and to the wider media. 

“With their assistance we secured unopposed public support for our revolutionary new solution to waste treatment, which integrates year-round, affordable fruit and vegetable production for our local community. 

“Throughout, their team have secured positive press and broadcast coverage both for the Sustain Wiltshire Super-Midden, and our wider Sustain Britain initiative. They have assisted with the scripting of our animated explainer film, have built an active schedule of social media posts and blogs, and have developed, designed, produced and launched the Greenprint for a Sustainable, Independent Britain. 

“They have also played a central part in coordinating and promoting our annual Sustain Britain conferences, securing amazing speakers including Sir Jonathan Porritt, and Hannah Pathak of Forum for the Future. 

“Strategic, responsive, connected, creative and collaborative, Absolute have become an integral part of our team, creating numerous opportunities for both local, trade and national media coverage in support of our world-leading, transformational solution to landfill. As a very satisfied client, I have no hesitation in recommending them as experts in their field.”