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Simpkins Edwards



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Absolute PR & Marketing has worked with Simpkins Edwards for a number of years, handling regional media relations activities and providing copywriting support to help raise awareness of our services among SMEs in the southwest. We value the team’s expertise to write clear, concise copy on complex subjects such as tax and new legislation, ensuring we have a regular editorial profile in key business titles throughout the region and helping to build our credibility as experts in our field.

Simpkins Edwards

Sharon Roberts, Marketing Manager

The Process

What


Raise profile amongst business audiences in the South West

How


Media relations, newsletter & copywriting

Where


Regional

When


2010 – present

The Challenge

To raise the profile of chartered accountancy firm Simpkins Edwards amongst business audiences in the South West, establishing the company’s expertise in tax, business consultancy, and accountancy services.

Our Solution

Absolute handles an ongoing regional PR campaign that targets new and existing clients of Simpkins Edwards, which are mainly SMEs. We provide proactive media relations activities, drip-feeding regular news releases, providing industry comments and writing editorial features for the regional business media. We also provide copy for Simpkins Edwards’ website and printed marketing materials, including case histories that showcase client successes. In addition, we regularly conduct interviews with selected clients of Simpkins Edwards, from which we create profile stories for the ‘Client Focus’ feature of the company’s customer newsletter.

What We Achieved

We continue to achieve coverage in key regional media with a mixture of news stories such as charity donations and new appointments, by-lined opinion features and contributions to wider business editorials – all of which contributes to Simpkins Edwards’ profile in the region.

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