Absolute PR and Marketing April-June 2026 Highlights
We’re not quite sure where the last three months have gone! As we bake in what is shaping up to be one of the hottest summers on record, Team Absolute is pausing to reflect on a quarter that has been anything but slow. From impressive PR coverage and social campaigns to national and regional award wins, and a community litter pick on the streets of Exeter, Q2 2026 has been filled with a plethora of purposeful work and brilliant results. Here are a few of the highlights:
SunGift Solar:
- Over 130 pieces of coverage in a week
This quarter, we delivered a campaign that proved the power of adopting unusual angles.
The brief was to unveil the new ground-mounted solar array at Numatic International, the Somerset manufacturer behind the iconic Henry Vacuum Cleaner. The challenge was to do this in a way that would generate maximum coverage for our client, SunGift Solar, as well as its technology partners Sigenergy and AIKO.
Rather than attempting to focus on the large scale of the array, we took a counter-intuitive approach.
Instead, we championed the fact that it was small but powerful – a solution that other manufacturers and businesses can adopt to counter the ongoing energy cost crisis caused by conflict in the Gulf.
And we positioned the technology being used as a UK first, thanks to the fact that the All-Back-Contact (ABC) panels – normally only used on domestic roofs – were installed in a ground mounted commercial setting for the first time in the UK! This made the story both relevant and timely.
Coupled with the fact that 500,000 Henry Vacuum Cleaners will now be manufactured using solar power every year, cutting CO₂ emissions by 267 tonnes annually, we knew we had all the components of a compelling campaign. And the results backed that up!
In just one week we secured over 130 pieces of coverage. This spanned BBC TV and radio, national titles including iNews and The Metro, the manufacturing trade press, and over 100 international pieces. Importantly, organic traffic to SunGift Solar’s website jumped by 115% on day one, and their LinkedIn impressions rose by over 1,000% compared to the previous week’s average. Not a bad week of work…
- Hot News!
As the latest heatwave dominated the headlines, we moved swiftly to issue a news story on the impact of rising temperatures on the cost of cooling businesses. Focusing on future proofing and the ability to mitigate the spiralling costs of cooling using solar energy, we landed SunGift Solar a second major news scoop. The result? The lead story on Channel 4 News featuring their client, Charlie Bigham!
It’s a textbook case of newsjacking done well: taking a story that everyone’s talking about and finding a credible, relevant and timely angle that puts a client at the heart of the conversation.
UK Protection — launching their luxury VIP Secure Shopping Service
Work for UK Protection has really gathered pace this quarter with the launch of their new luxury VIP Secure Shopping Service, which is designed to protect wealthy clients at risk of being targeted by criminal gangs on the streets of London.
Using facts and stats on the number of watches stolen in two years and their total value, we highlighted both the issue and UK Protection’s solution – discreet close protection operatives providing door-to-door certainty, security and luxury transport.
Alongside strong trade press coverage in the luxury retail media, we also ticked off the consumer market with a piece on the FT’s How To Spend It magazine, profiling the service in its Watches and Jewellery Summer Special, boosting traffic to the website.
Alongside adverts, we also designed a number of e-shots to support the launch targeting different key audiences, including ultra-high net-worth individuals who shop in London’s boutique shopping quarters. Adopting a premium look and feel, and clear CTA’s, the campaign packed a punch, achieving open rates of up to 50% and click rates of up to 2.8%, well above industry averages. With further service launches in the pipeline, we have several exciting projects coming up in quarter three.
Treveth — award wins
It has been an exciting quarter for our long-standing client Treveth, and we’re delighted to have played a part in it. Off the back of the award entries we crafted on their behalf, Treveth scooped Housebuilder of the Year at the Insider Media South West Residential Property Awards 2026. They also took home the Award for Best Housing Scheme (Fewer Than 500 Homes) at the national Planning Awards 2026 for their Gwel Basset development in Redruth – a well-deserved double win for a client we’ve been proud to support since 2022.
UKREiiF and a busy quarter in Cornwall
We also implemented a social media campaign for Team Cornwall’s attendance at UKREiiF 2026, the UK’s leading real estate investment and infrastructure forum. In the leadup to UKREiiF in May, we delivered a rolling programme of LinkedIn content, consisting of team introductions, investment opportunity spotlights, and daily roundups of the 3-day event, keeping followers engaged throughout April and May. Establishing a solid following for the LinkedIn page early on, our campaign helped to drive conversations around investment in Cornwall, encouraging attendees of UKREiiF to visit the Team Cornwall stand to find out more.
Anenta — mobilising new contracts through effective social media
Among the variety of work that we handle for independent waste management specialist Anenta, we are responsible for managing their social media channels. As part of this, we were tasked with creating a targeted LinkedIn campaign to support the mobilisation of several major new ICB contracts.
Aimed at GP practices and pharmacies across six UK Integrated Care Boards (ICBs), our brief was to communicate the complexities of the migration process to ensure a smooth and efficient transition.
To maximise organic reach to these audiences, we created six tailored versions of each post, generating 312 posts in total between April and June, adapting the artwork and hashtags for each to reflect the relevant ICB.
And the engagement figures tell the story. Across April, over the first month of the campaign alone:
- impressions rose by 159.63%
- clicks increased by 231.33%
- total interactions rose by 323.62%
- an engagement rate of 29.42%.
Generating a major campaign win, this resulted in a 33% lift in traffic to the website.
The Big EO Clean Up — community litter pick
This quarter, we co-organised the Big EO Clean Up, a community litter pick in Exeter, held alongside fellow employee-owned businesses: Coastal Recycling, Market Carpets Ltd and Stephens Scown. Fourteen local businesses took part on EO Day 2026 and photography students from Exeter College came along to capture the day for us! Over 100kg of waste was collected and sent to Energy from Waste, diverting 100% from landfill. The litter pick reflected perfectly this year’s EO Day theme, “Owning It”, as we took shared responsibility for the place we live and work in.
As we head into the second half of 2026, we’re ready for whatever the next quarter brings.
If your business needs PR, marketing, and brand strategy that truly delivers, we’d love to talk. Call 01392 680740 or email info@absoluteprandmarketing.com.
