FTA launches Live Drive Pro powered by Lightfoot

The Freight Transport Association (FTA) has announced the launch of Live Drive Pro powered by Lightfoot® to its 15,000 members at The Commercial Vehicle Show this week, Stand 4F20, Hall 4.
Capable of cutting accident rates by up to 50% and reducing fuel bills by as over 10%, Live Drive Pro is based on Lightfoot®’s real-time in-vehicle driver coaching technology.  The device, which can be simply and easily fitted to car and van fleet vehicles, uses verbal and visual LED alerts to improve driving style ‘in the moment’ leading to enhanced driver safety, great fuel efficiency, reduced vehicle wear and tear, lower insurance premiums and reduced carbon dioxide (CO2) emissions.
The FTA sees Live Drive Pro, which is available to FTA members at a preferential rate, as a key tool that will help its members improve the well-being of its drivers, meeting occupational road risk management obligations at the same time as cutting overall operating costs and administration.
Alan Richardson, FTA’s Head of Membership, commented: “FTA has worked with Lightfoot to provide Live Drive Pro to our members, as we’re convinced that its real-time interactive in-vehicle support provides the best all-round driver improvement solution in the market.  By delivering real time coaching Live Drive Pro enables drivers to instantly and consistently drive more efficiency, optimising their own safety in the process.  In reducing incidents of over acceleration or harsh manoeuvres, Live Drive Pro has a key role to play in reducing ‘at-fault’ accidents too.  That in turn means less need for retrospective intervention by fleet managers and that results in a less stressed, safer and happier driving force.”
Mr Richardson added: “Live Drive Pro is an data-light solution that not only improves driving on the road in real time, but enables fleet manager’s to recognise, reward and, where necessary, retrain drivers.  Fleet managers are able to set agreed performance levels for their drivers to operate within, which Live Drive Pro then guides drivers to achieve.  A simple weekly report and league table shows driver performance, which fleet managers can share with their drivers to encourage competitive efficiency through reward and recognition, while weaker drivers can be easily identified and aided through further training.”
Live Drive Pro works on the ‘three strikes and you’re out’ principle. The first two warnings are confidential, between Live Drive Pro and the driver, and will disappear when driving style improves. It’s only on the third warning that a violation will be recorded and fed back to managers. This helps drivers overcome bad habits in a sustained and consistent way.
As drivers aren’t penalised for a second violation they have every opportunity to improve, which is why Live Drive Pro is so effective. By giving the driver the information they need Live Drive Pro empowers drivers to be safer and more efficient.
In addition to playing a vital role in improving the efficiency and safety of drivers, Live Drive Pro also provides a vehicle tracking option, enabling fleets to track their assets, optimise their operations and keep their personnel secure.
Martin Kadhim, director at Lightfoot®, said: “We are delighted that the FTA has chosen Lightfoot® to power Live Drive Pro, giving its members access to a radically different approach to telematics.
“By empowering the driver to change their own behaviour and by delivering real-time, all-of-the-time coaching through Live Drive Pro, FTA members can help their drivers become significantly safer and more efficient, cutting fuel bills, accidents, wear and tear, CO2 emissions and the volume of data that fleet managers have to contend with.  It’s a win, win situation for all involved.”
He added: “Everything the FTA represents is exactly what we believe: being safe, being economical and using technology to stay compliant. There’s a natural fit with what the FTA stands for and what Ashwoods Lightfoot can deliver through Live Drive Pro.”
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