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Welcome to The South West Balancing Profit with Purpose Conference

We are delighted to welcome you today.

Having worked with purpose-led clients for many years, the Absolute team are passionate about purpose and sustainability, which was the inspiration and motivation behind organising today’s conference. This morning, alongside our partners Ocean Warrior, Future Shift, APG Architecture, Red Paddle, South West Growth Service and Valeport we will be sharing with you our collective experience, insights and knowledge.

Today's Timetable

08:45-09:15: Coffee/tea and informal networking
09:20: Intro – South West Growth Service
09:35: Key-note speaker – Jim McNeill, Ocean Warrior
10:05: Future Shift
10:35: Coffee break
11:05: Absolute PR and Marketing
11:35: APG Architecture
12:05: Red Paddle Co
12:35: Panel discussion and Q&A session
13:00-14:00: Networking and lunch

Meet the Speakers

Chris Lorimer, South West Growth Service

Chris will open the conference by addressing the power of purpose, why ESG is important and why businesses should be a force for good - not just profit.

South West Growth Service (SWGS) exists to help organisations throughout South West England to adapt, develop and grow. Bringing together experts who are driven by supporting businesses to be successful, whatever their industry or stage of development, SWGS collaborates with capable and innovative partners to deliver the appropriate support to businesses at the right time.

SWGS partners are the best in their respective fields and include law firms, accountants, operational specialists and marketing experts, as well as highly rated business consultants, coaches and mentors.

Find out more here.

Keynote Speaker: Jim McNeill, Ocean Warrior

Jim will discuss how purpose has driven his work, exploration, research, and citizen science expeditions over recent years.

Ocean Warrior forms part of the Global Warrior Project which seeks to explore the world’s extreme environments to measure, to benchmark, to monitor changes both good and bad for the scientific community. Their mission is to put a better, more immediate “finger on the pulse of our planet” so that we, as a species, can make better decisions, societally, commercially, and politically as to our immediate actions and our future intentions.

Find out more here.

Tom Jackson, Future Shift

Tom will talk about Maslow’s boat from a business perspective, outlining how purpose and security are both essential to achieving potential.

Future Shift is a sustainability consulting firm using technology and science-driven sustainability principles to redesign sustainability for business.

Believing that sustainability is not a boundary to business but a shift in thinking, Future Shift redesign sustainability by growing sustainable business movements at the level of the employee using their proprietary ‘Product-Led Consulting’ methodology. Accessible price points and agile technology allow Future Shift to meet the needs of organisations big and small.

Find out more here.

Ewan Davy, Absolute PR and Marketing

Ewan will outline the essence of communicating ESG successfully and making the most of your purpose pledge.

Absolute PR and Marketing is an employee-owned boutique PR agency passionate about building brands with purpose and motivated by an intrinsic desire to make a meaningful, measurable and positive difference through their work, relationships and for the wider benefit of community, cause and climate. With a successful track record spanning more than 23 years in business, Absolute delivers purposeful work, impactful results and creative solutions, that continue to help a range of successful and ambitious businesses to grow.

Find out more here.

Adam Parsons, APG Architecture

Adam will explain how integrating sustainability and regenerative design into their business and their work has helped them to carve a clear niche.

Believing that architecture and the environment should work seamlessly, APG Architecture is a general practice with a diverse range of work from feasibility through to project delivery predominantly in residential, commercial and public sectors. The combination of a strong commitment to design which is environmentally and socio-economically appropriate to the site, along with a solid responsible attitude to economics and cost control, makes APG one of the select band of design consultancies.

Find out more here.

Katie Eaton, Red Paddle Co

Katie will be talking about the importance of communicating purpose and sustainability through design.

Engineering quality, high-performing inflatable SUP boards that deliver an authentic paddleboarding experience, Red Paddle Co utilises their background in pro watersports competition to make a product that even the experts love. Determined to be a force for good, they are leading the way on responsible practice and broadening access to the outdoors for all. Designing for disassembly, packaging, supply chain, and all other aspects of their circular economy philosophy helps to advance their efforts to reach Net Zero.

Find out more here.