Making the most of the staycation boom

Leisure and Tourism is a sector we know and love, which is why it’s been a pleasure to see our many tourism clients thrive with the welcome return of the staycation, including Salcombe TIC, Heavenly Devon Hotels and Restaurants, Cofton Holidays and Byron Woolacombe.

As one of the hottest staycation destinations for 2021, and number five in this year’s list of the most beautiful holiday escapes in the UK, it’s been a particularly exciting year for Salcombe TIC. The launch of the Salcombe Food and Drink Trail and a host of new thrill-seeking experiences went down a storm resulting in press trips and pieces in The Guardian, The Telegraph, Daily Star, Sunday Mirror, Forbes and the Press Association, to name a few. After a tough 2020, it’s great to see Salcombe return to its position as a top choice for holidaymakers in the UK and beyond.

Cofton Holidays, near Dawlish Warren, also enjoyed a bustling summer with a virtual sell-out success and plenty of national coverage too. Once again, we supported Cofton with its many award nominations, helping them earn success at the iTravel staycation awards, where they won UK’s Best Camping/Caravan Site Award, and achieved more shortlistings than any other tourism business.

In the build-up to the busy summer period, our work to support the sales of apartments at North Devon’s Byron Woolacombe saw all the luxury flats snapped up by eager buyers looking to make the most of the staycation boom.

Excellent levels of website traffic from a series of strategic social media campaigns continued with our work for the holiday lettings arm of the business, Byron Woolacombe Holiday Lets. Competing against multiple Google PPC campaigns, email communications in addition to organic search, our social media campaigns increased traffic by 1083%, becoming the largest channel for website traffic. Using expert audience targeting, engaging copy and stunning visuals, one campaign reached over 25K people, amplifying website traffic by 50% (of which 96% of these visitors were new) – all on a satisfyingly modest budget.