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Lightfoot launches Lightfoot Vision

May 16, 2023 | News

·      New road- and driver-facing cameras form part of Lightfoot’s market-leading driver coaching and rewards platform

·      All-in-one driver engagement and safety solution provided

·      Active AI and machine vision alerts prevent distracted driving

·      Road- and driver-facing video technology saves time and prevents costly insurance fraud

·      Cameras play key role in reducing harsh, risky driving, and associated accidents

Cutting-edge in-cab driver coaching technology and rewards platform, Lightfoot, has launched a suite of in-cab camera solutions that deliver an all-in-one driver safety package, enhancing the positive impact of driver engagement through its market-leading telematics technology.

Designed to build on Lightfoot’s driver-first approach, which encourages fleet vehicle users to adopt smoother, safer, and less polluting styles of driving through in-cab coaching and rewards, Lightfoot Vision helps protect drivers in the moment by actively detecting distracted driving.

Utilising AI and machine vision, the intelligent video telematics system alerts drivers to behaviours that could lead to an accident – such as failure to wear a seatbelt, use of a mobile phone, eating and drinking while driving, or smoking/vaping on the go – allowing them to self-correct to prevent possible incidents. This not only keeps drivers safe, but also helps fleets avoid the unexpected expenses of vehicle repairs and the associated downtime.

Ranging from basic road-facing cameras to advanced driver-facing dash cams, Lightfoot Vision can also be used to capture instances of harsh driving and cornering, speeding, idling, and events where drivers receive a Lightfoot penalty, with footage available to view through the Lightfoot portal.

Lightfoot Vision will not only help fleets save lives and money, but time too. The system uses AI to review footage and alert fleet managers to events that require further investigation. Scanning through thousands of hours of footage in seconds, this advanced technology removes the need for fleet managers to take a look at every driving event recorded by the cameras – many of which are often false positives – leaving them free to focus on the real issues and ensure that genuine incidents are dealt with swiftly.

In situations where an incident has occurred, Lightfoot Vision provides undeniable video evidence, building a picture of events leading up to and during a collision. This helps to not only support and protect drivers out on the road, but also to resolve legitimate disputes quickly, reducing the number of disputed claims experienced by fleets and preventing insurance fraud, while minimising expensive third-party liability investigations which can lead to hikes in premiums.

Paul Hollick, Managing Director of Lightfoot, commented: “This is something that we’ve been working on for a while, as our customers have been calling for dashcams to become a central part of the Lightfoot fleet management system. The introduction of Lightfoot Vision’s in-cab camera suite takes our ability to positively influence driver behaviour for the better to an entirely new level. It enables fleets to operate in a safe, efficient, and socially responsible way, where driver self-management, aided by nudge technology through our in-cab telematics devices, instantly and sustainably improves driving behaviour – removing the need for costly training and time-consuming data analysis at the same time as improving customer service.

“By incentivising drivers and utilising cutting-edge technology that supports and protects them, we are creating a package of prevention that minimises the potential for at-fault accidents, while giving undisputable evidence to fleet managers to counter insurance fraud. That’s vital as today’s near miss could be tomorrow’s serious and costly incident. By understanding where fleet risk exists, and giving drivers the tools to reduce that, we can minimise the impact of poor, distracted, or inefficient driving, saving time, money, and lives. In addition, fleets using the Lightfoot system should also see a further improvement in MPG – or an extension of range in EVs – so we’re ensuring all bases are covered for optimum performance.”

To find out more about how Lightfoot can transform your fleet for the better, visit