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Lightfoot drivers get a taste for better driving with Frobishers

July 20, 2018 | News

Exeter-based Lightfoot, the award-winning connected car technology that rewards better drivers, has announced a new partnership with specialist fruit juice and premium juice drink manufacturer Frobishers.

As part of this partnership, Frobishers will sponsor their own Lightfoot league in which Elite Drivers (those who achieve Lightfoot’s gold standard for efficient driving) can compete for prizes. By following Lightfoot’s in car audio and visual guidance, Elite Drivers not only cut their fuel bills and carbon footprint but are rewarded for smoother driving through a host of rewards and discounts.

Thanks to Frobishers, Elite Drivers across the country will soon have the chance to win one of three crates of cordials and juices every week by entering the Frobishers Lightfoot league.

The partnership is an exciting proposition for both Lightfoot and Frobishers as the Exeter businesses are both fast-growing, in the early stages of launching to the wider public, and proud of their Devonian heritage.

Mark Roberts, Lightfoot CEO, said of the new partnership: “Supporting local businesses is something Lightfoot has always been committed to, but to partner with a company that matches our values and trajectory so closely feels that extra bit special. Some people believe you need to be in London to make any impact in British business, but companies like Lightfoot and Frobishers prove that you can be an industry leader and still stay true to your roots.”

Jessica Waller, Brand Manager at Frobishers, added: “As we continue expanding into the consumer market with the launch of our exciting new line of cordials and super smoothies we wanted to make sure we kept our focus on local pride. No matter how big Frobishers grows, it will always come back to where we started in the South West. Partnering with Lightfoot was the perfect way to keep ourselves grounded in Exeter as we continue to grow into new markets.”

Frobishers Cordials are available nationwide from Waitrose and Ocado, as well as a number of independent retailers. The cordials – along with their full range of juices, soft drinks, and super smoothies – are available to the on-trade.

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