Property & Development Communications
For over two decades, Absolute PR & Marketing has partnered with developers, housebuilders, architects, construction companies, and agents across the South West to deliver strategic, creative and results-driven communications for the built environment. From the earliest stages of planning and public consultation through to full development launches and ongoing site sales support, we help shape narratives, engage communities, and generate the visibility and interest developments need to succeed.
As a B Corp and employee-owned agency, we bring purpose, responsibility and long-term commitment to every project. Our approach blends strategic insight with creativity, ensuring each development is positioned with clarity, credibility and impact.
What we do for developers
Absolute provides specialist property communications, public consultation management, and development marketing tailored to the needs of residential, mixed-use, commercial and regeneration schemes. We support projects at every point of their lifecycle – from pre-application and planning communications to launch campaigns and driving sales, community engagement, digital lead generation and reputation management.
Public consultation & stakeholder engagement
Public consultations are one of the most sensitive and important elements of the planning and development process. We help developers:
- Build understanding and trust within local communities.
- Clearly communicate the vision, benefits and considerations of a scheme.
- Run fair, transparent and robust consultation processes that withstand scrutiny.
- Manage complex or emotive issues, shaping balanced dialogue and constructive engagement.
- Present consultation outcomes that support a successful planning pathway.
Our work often begins long before plans are submitted, helping clients lay the foundations for supportive relationships and informed community conversations.
Development launches & place-led campaigns
Once a scheme is ready to move forward, we develop integrated campaigns that bring developments to life and build momentum for launch. This includes:
- Brand development and naming.
- Positioning and storytelling for new communities.
- PR and media relations showcasing the scheme’s design, lifestyle and benefits.
- Social media and content strategies to grow anticipation.
- Photography, videography and visual asset creation.
- Support for show home openings, milestone events and media engagement.
We create compelling narratives that differentiate your development and increase buyer and investor confidence.
Digital lead generation & sales support
We help drive qualified enquiries and on-site traffic through:
- Targeted digital campaigns for new home launches.
- Paid social and search marketing designed for buyer conversion.
- CRM integration, tracking and real-time reporting.
- Collaboration with sales teams and agents to maximise results.
Our campaigns are built around measurable outcomes – every digital activity is tracked, analysed and refined to deliver stronger engagement and conversion.
Sustainability, ESG & community impact communications
With increasing expectations for transparency, environmental responsibility and placemaking, we help developers communicate:
- Sustainability commitments and low-carbon design features.
- Biodiversity enhancements and ecological benefits.
- Long-term community value and economic contribution.
- Responsible development practices aligned with planning priorities.
Reputation, issues & crisis management
We protect and strengthen reputations throughout the development lifecycle by:
- Anticipating potential communications challenges.
- Managing sensitive issues and objections with media and stakeholders.
- Providing strategic counsel during planning hearings, appeals or heightened scrutiny.
- Ensuring messages remain clear, consistent and aligned.
Awards & Accolades Support
Industry recognition can elevate a development, strengthen credibility and provide powerful marketing value long after completion. Our team has a proven track record of crafting compelling, evidence-based award submissions that help clients secure regional and national recognition.
We support our clients by:
- Identifying the most relevant property, construction, architectural and placemaking awards
- Shaping strong narratives around design quality, sustainability and community impact
- Preparing persuasive written entries
- Coordinating supporting materials and imagery
- Managing the submission process end-to-end
Whether you’re aiming for a flagship national award or seeking recognition for a specialist scheme, we can help ensure your project stands out for all the right reasons.
Our approach
Each project begins with insight and strategy – understanding your objectives, audiences and challenges. We then shape a bespoke communications plan designed to:
- Build trust and credibility.
- Deliver clear, compelling messages.
- Engage the right audiences at the right time.
- Generate measurable enquiries and interest.
- Maintain momentum throughout the development lifecycle.
Proven experience across the property sector
We have delivered campaigns for many of the region’s most recognised property businesses including Redrow Homes Westcountry, Devonshire Homes, Blue Cedar Homes, Treveth, Langarth Garden Village, Adler Estates, KHP Group, Knight Frank, King Sturge and more. Our experience spans residential and mixed-use developments; waterside and regeneration schemes; retirement and later-living communities; commercial and strategic land projects; and architectural projects.
Trusted by developers
Our clients consistently reference our proactivity, enquiring mindset, sector knowledge and ability to spot opportunities across PR, digital and stakeholder engagement. They value that we go further – whether that’s generating new sales leads, navigating complex planning conversations, or shaping campaigns that stand out.
Case studies
Explore our full range of property and development case studies showcasing public consultations, stakeholder engagement, launch campaigns and lead generation results, and long-term communications strategies.
Property Case Studies – Absolute PR & Marketing
Planning your next development and need communications expertise?
Whether you’re preparing for public consultation, navigating a sensitive planning process, launching a new scheme, managing issues and potential crises or needing support with crafting award-winning entries, our experienced team can help. We work alongside developers, housebuilders, architects and expert consultants to deliver clear, confident communication at every stage – building trust, strengthening reputation and supporting long-term success.
Contact us to discuss your next development project and discover how we can support you from first concept to final handover. Call 01392 680740 or email info@absoluteprandmarketing.com.
