Environment and Social Impact Communications
Businesses today are judged not just by profits, but by their values. With huge concerns about climate change and a wider interest in social responsibility in companies, your Environmental and Social Impact (ESI) matters more than ever.
But impact alone isn’t enough – you need to communicate it effectively.
That’s where we come in.
As a B Corp and an Employee-Owned Business, Absolute PR & Marketing has walked the path you’re on. We started recording our impact some years ago: regularly benchmarking progress and publishing our own ESI report. For us, it was simply the right thing to do. Now that purpose is ‘popular’ – and businesses increasingly want to appeal to conscious customers and stakeholders – we find ourselves in the perfect position to help guide others on their journey.
So, if you are a value-driven business looking to turn positive impact into measurable action, our expert team are here to make the difference that matters. Using our first-hand knowledge, we’ll help you tell the story that resonates with your investors, customers, employees, and the wider world. We call this “Comms with a Conscience.”
What we do
Our Environmental and Social Impact Communications service is built to guide you every step of the way. Wherever you are on your journey, we can help:
- Define your impact: Clarifying your purpose, values, and ESI goals to align with your culture and strategy.
- Prioritise action: Identifying high-impact steps to strengthen reporting and visibility across stakeholders and media.
- Show your progress: Reporting achievements with clarity and credibility, demonstrating measurable impact.
- Suggest steps for growth – Identifying opportunities to enhance your impact and credibility, be that pursuing B Corp certification, transitioning to employee ownership, or implementing other purpose-led business models.
How it works
Our four phased approach is designed to guide you every step of the way toward communicating your environmental and social impact with clarity and confidence.
- Discovery – We begin with an in-depth review of your current position. This includes a full audit of your internal and external communications through the lens of PR and marketing experts who specialise in purpose-led businesses.
- Levelling-Up – Next, we share our findings and work collaboratively to identify how your business can create – and communicate – greater impact. Together, we’ll align your objectives with the United Nations Sustainable Development Goals (SDGs), helping you position your work on a global stage. This process will not only strengthen your strategy but also differentiate your business from others.
- Communication – With insights in place, we provide clear guidance on how to get the most from your communications. From website copy and social media content to media positioning, we’ll create a tailored PR and marketing strategy you can draw on at any time.
- Reporting – Finally, we support you in evidencing your progress. We’ll guide you through the reporting process, helping you develop and publish your ESI report — and communicate it effectively so your stakeholders and wider audience can see the difference you’re making.
The Results
With our support, your business will be able to:
- Set meaningful, measurable ESI targets.
- Align with relevant Sustainable Development Goals (SDGs).
- Communicate your positive impact with confidence.
- Build trust, accountability, and recognition for your work.
- Stand out in a crowd of similar purpose-led businesses.
- Know that you are making a positive impact with the work you do, increasing motivation, creativity and drive for everyone in your business.
Why it works
Our service ensures your organisation is respected, celebrated, and trusted for the difference it makes, enhancing brand credibility, stakeholder engagement and boosting staff morale.
Whether you’re just starting out or want to elevate an advanced ESG programme, Absolute is here to help you make your impact visible, measurable, and memorable.
How to start to process
Getting started is simple. Everyone in our team is passionate about purpose, and we’re always happy to speak with businesses who share that vision.
Whether you’d like an informal chat to explore ideas or you’re ready to take the next step and book a meeting, we’d love to hear from you. Call us on 01392 680 740 or email info@absoluteprandmarketing.com — and we’ll be in touch.