Well Hung Meat Company
The Process
What
Raise profile & build brand awareness
How
Media relations, marketing support
Where
National consumer
When
2013 – 2014
The Challenge
To build on The Well Hung Meat Company’s existing profile generating awareness and credibility among new and existing customers nationally.
Our Solution
Absolute combined strategic PR activities with creative thinking to ensure The Well Hung Meat Company stood out in a highly competitive marketplace. Our press office focused on proactive media campaigns to generate consistent coverage on and offline by identifing creative newshooks to promote and ‘package’ their products for new audiences and eating opportunities. We also provided copywriting support producing marketing collateral for the organic meat producer.
What We Achieved
Already a trusted and established brand, the challenge was to make the company stand out in the crowded online meat market and also to overcome the strong ‘buy local’ ethos that has gained support in recent years. Through a proactive media relations campaign, we secured national coverage in key foodie media including: the Observer Magazine, the Guardian website, BBC Good Food and the Independent website, as well as online coverage with key food industry bloggers.