Warm Welcome Hotels
From the start the Absolute team got under the skin of our hotels and really helped us hone our messaging, they then harnessed their shared love of Dartmoor and local knowledge to communicate with our target audiences in a creative, effective and engaging way. The team’s strong media contacts and persistency helped us secure some invaluable press trips to our hotels. I also really like the way they keep us updated on progress, we always know what’s happening.
Warm Welcome Hotels
Philip Davies, Owner
The Process
What
Raise profile and develop clear positioning
How
Media relation, event support and social media management
Where
National & regional
When
2014-2016
The Challenge
To raise the profile of The Two Bridges Hotel in Dartmoor and The Bedford Hotel in Tavistock, positioning both hotels as the destinations of choice in their areas and promoting their award-winning fine dining experiences.
Our Solution
Absolute developed a creative and ongoing media relations campaign to raise awareness of The Two Bridges Hotel and The Bedford Hotel. This includes support of events such as beer and food matching evenings with sister company Dartmoor Brewery, arrangement of press trips with key media, development of limited edition anniversary branding, providing hotel managers with Trip Advisor support and issues management, strategic planning, and managing of online competitions and developing relationships with local charities.
What We Achieved
Absolute has secured quality regional and national coverage, generating news stories and securing press trips to both hotels. We increased the positivity and responsiveness of the hotels’ online profiles via social media and Trip Advisor management and we helped The Two Bridges Hotel commemorate its 25th anniversary of ownership with a successful on and offline marketing campaign.