Cornwall Trade & Investment UKREiiF project
The Process
What
To provide PR support and communications, a comprehensive social media strategy and content creation to elevate Team Cornwall’s profile at the UKREiiF Conference.
How
Media relations, social media content creation, copywriting
Where
National, industry and regional media
When
May 2024
The Challenge
To help elevate the presence of Team Cornwall and promote the launch of the region’s key capital development programme at UKREiiF, the biggest UK Real Estate event of the year.
Our Solution
Our strategy was two-fold and involved a targeted PR and Marketing campaign to showcase Cornwall’s key capital development programme and also highlight a speaker programme of panel discussions, presentations and talks that key representatives from Cornwall Council, Cornwall Trade and Investment and Treveth would be leading on during UKREiiF.
This strategy was facilitated through a proactive and reactive press office to generate coverage across key regional and national property, construction and investment titles. Absolute produced and distributed two press releases, one highlighting Cornwall’s attendance at UKREiiF and its capital development programme; and the other to showcase a £3.4bn Supported Housing Scheme.
Absolute helped to further strengthen Team Cornwall’s profile by strategically crafting a social media schedule as well as producing LinkedIn-appropriate content and accompanying imagery before, during and after UKREiiF.
To facilitate maintaining relationships with the delegate Team Cornwall met during the event, Absolute created follow-up communications to be sent to all stand attendees whose details were captured.
What We Achieved
Absolute achieved national and regional coverage in key property, construction and investment publications. Trade and business titles included Inside Housing, Property Week, MSN, South West Business Insider, Business Live, PBC Today, BDC Magazine and many others.
Impressively, the total readership value of our media relations activity equated to a coverage figure of over 2.31 billion.
Additionally, Absolute’s social media strategy for LinkedIn achieved 225 reactions and 23 reposts across a total of eight posts published to the Cornwall Trade and Investment’s LinkedIn page. LinkedIn impressions unavailable.