Hamilton Litestat
The girls at Absolute have worked with us for some years now and brought a younger, livelier approach to our PR, coupled with a necessary degree of pragmatism. Good at deadlines and always flexible, it’s enjoyable working with them.
Alison Hamilton
Director/Company Secretary
The Process
What
Raise profile with specifiers
How
Media relations, e-communications, exhibitions, website
Where
National trade
When
2009 – 2013
The Challenge
To raise the profile of established electrical wiring and accessories manufacturer Hamilton Litestat among architectural specifiers and electrical contractors.
Our Solution
Our proactive PR strategy encompassed a broad spectrum of PR and marketing activities including media relations, with Absolute providing editorial content for print and online publications as by-lined features, product news and expert comment on industry issues. We were responsible for Hamilton’s colour separation budget and advertorial placements, as well as the company’s e-communications. We helped develop and launch a new website, for which we created a design brief and wrote content copy. Absolute also provided press office support for major industry exhibitions such as Decorex and Elex.
What We Achieved
We consistently gained extensive media coverage in electrical, design, construction, architectural, interiors, lighting and hospitality trade media, including publications such as Professional Electrician, Electrical Wholesaler, A1 Lighting, Hospitality Interiors and In.Design. Through our web traffic analysis we were able to measure increased website traffic based on specific online and offline media campaigns.