Estuary Vets
The Process
What
To build the brand, raise awareness, grow the audience and register new clients
How
Social media platform creation, social media management, website build and copywriting, creation of marketing materials (flyers, graphics etc), press release, general brand guidance
Where
Facebook, Instagram, LinkedIn, regional media, local households for leaflet drops
When
2025
The Challenge
Estuary Vets approached Absolute PR & Marketing ahead of the launch of their new, independently owned veterinary practice in Topsham, Devon. The team’s vision was to bring independent, compassionate veterinary care to the local area. However, as a new name in a competitive local market, there was a lot to be done in raising brand awareness, building an audience and registering new clients.
The challenge was clear: build excitement and trust within the local community, establish Estuary Vets as the area’s go-to independent practice, and ensure a strong launch that would translate into registrations and appointments
Our Solution
Absolute developed and delivered an integrated communications strategy to highlight Estuary Vets as a warm, professional, and community-focused brand.
We began with brand messaging that reflected the practice’s values – independence, compassion, experience, and local connection – ensuring these came through consistently across all communications. A new website was developed to convey trust and professionalism while highlighting practical benefits such as free parking and easy access.
Our content and PR campaign focused on authenticity and community. This included:
- Refining of key messages to be used across all comms, including creation of taglines.
- A series of organic social media campaigns building anticipation for the opening through construction updates, team introductions, and community engagement posts.
- Content support for the website, including SEO-optimised service pages and engaging news updates.
- Leaflet design and distribution across Topsham and surrounding communities to ensure offline reach and awareness among local pet owners.
- Proactive media relations, including a press release responding to the CMA’s new veterinary transparency rules, positioning Estuary Vets as a leading example of openness and ethical practice in the sector.
Every element was designed to create trust and connection, positioning Estuary Vets as a genuinely independent practice run by local people, for local pets.
What We Achieved
Estuary Vets successfully launched to a wave of community support and engagement. Within weeks of opening, the practice had achieved strong registration numbers, driven by social media reach and word-of-mouth visibility within Topsham and the surrounding Exe Estuary area.
Key achievements included:
- Consistent community engagement across Facebook, Instagram, and LinkedIn, with organic posts achieving followers of 527, views of over 136,000, reach of over 25k, visits of 16.6k and link clicks to the new website of 791 – all within the first month of launching.
- Positive regional media coverage, highlighting the practice’s
- A clear and consistent brand identity across digital and PR channels, building trust and credibility from day one.
- A strong pipeline of client registrations ahead of opening, supported by social media posts and leaflet drops to 10,000 households.