Blue Cedar Homes
The Process
What
To raise the profile of Blue Cedar Homes’ luxury retirement properties in the South of England.
How
Media relations, copywriting, event management, social media management, email marketing, industry awards, sponsorship, and crisis/issues management.
Where
Regional and national media
When
2017 – present
The Challenge
To raise the profile of Blue Cedar Homes’ unique model of luxury retirement properties across the South West of England from Cornwall to the Cotswolds and from Devon to Oxfordshire.
Our Solution
Our strategy is to position Blue Cedar Homes as a small, personable, specialist retirement developer that creates small communities for like-minded people in highly desirable locations.
Using a blend of traditional and digital media, we engage with audiences at a variety of levels from hyper-local through to national as well as working with credible third parties to engender trust with the target audience. We operate a proactive and reactive press office facility to generate creative coverage across news, property, and business angles. When required, we provide a responsive issues/crisis service to help safeguard Blue Cedar Homes’ reputation and profile. We help to strengthen the Blue Cedar Homes brand with carefully crafted e-marketing activities designed to support and reassure potential customers on their buying journey.
Ensuring a consistency across all communications, Absolute assists with copywriting for the website, award entries, customer communications and manages Blue Cedar Homes’ social media platforms and advertising. Absolute also assists with Blue Cedar Homes’ events which support their relationships with potential customers and the communities in which they build.
What We Achieved
Absolute achieves regular coverage in regional media with stories covering latest homes for sale, events, company milestones and charity partnerships. Social media followers and engagement grow monthly and each sales lead advertising campaign drives hundreds of website visits, with one recent example delivering over 800 visits from a very modest budget. The e-comms activities deliver a well above industry average open rate and click through rate. Our support with entries has helped Blue Cedar Homes win numerous industry awards including ‘Small Residential Development of the Year’ 2021, ‘Care and Later Living Development of the Year’ 2020, ‘Gold Building Excellence Award’ 2020 and the ‘Best Small New Housing Development’ 2020.