Boyden Tiles, one of the UK’s largest suppliers and importers of ceramic products, has announced a 100% drop in incidents of high-risk driving, as well as reductions in fuel consumption of 11.5%, since its fleet of 12 commercial vehicles adopted award-winning driver technology and rewards platform; Lightfoot.
Installed on the recommendation of award-winning broker Square Mile Broking Limited, Boyden Tiles has experienced fewer accidents, reduced wear and tear and improved safety.
David Garrad from Square Mile Broking comments: “We have seen impressive reductions in accident rates within fleets using Lightfoot. We regularly recommend Lightfoot to our clients as the immediate feedback; combined with their innovative rewards platform, typically results in fewer, less severe accidents.”
Boyden Tiles, which is committed to improving efficiency and reducing harmful emissions, rolled out Lightfoot across its fleet following a highly successful trial. During the trial, the number of drivers achieving Lightfoot’s “Elite Driver” status (achieving a driving score of 85% or above) increased from 40% in the blind phase, to 100% when Lightfoot’s real time in-cab visual and audible guidance went live.
Commenting on the instant and lasting impact of Lightfoot, Paul Nightingale, Operations Manager at Boyden Tiles, said: “By far my favourite thing about Lightfoot is the live interactive feedback it provides, which helps our drivers to improve almost immediately. We initially thought it would be difficult for our drivers to change their driving style, however, due to this immediate feedback, we saw significant results in just a few days.”
Lightfoot enhances its impressive results by offering rewards and incentives that encourage lasting changes in driver behaviour. Among Lightfoot’s driver rewards packages that are being introduced are a range of great prizes such as a pie a week for a year, dinner for two at the Shard or meeting and racing against Nigel Mansell. Rewarding drivers leads to them being consistently motivated to improve and maintain efficient driving on the roads.
Lightfoot also rewards fleet managers. In December, Boyden Tiles’ Operations Manager, Paul Nightingale, won Fleet Manager of the Week, an initiative put in place by Lightfoot to incentivise managers as well as their drivers.
Managers of the highest performing fleets are entered into weekly draws to win a range of impressive prizes, such as Amazon Echo devices and supercar track days. These benefits actively motivate managers to ensure their drivers are embracing Lightfoot and adopting smoother driving as part of their culture, maximising its positive impact throughout the business.
Paul added: “One of the main reasons we have seen such significant benefits since installing Lightfoot is because of the rewards and incentives on offer. Our drivers are even more motivated to become better drivers and constantly compete to improve their Lightfoot score.
“Not only has Lightfoot helped to improve our accident rates and decrease our vehicle wear and tear, it has also given us the added bonus of reduced fuel consumption and fuel costs, and reductions in harmful emissions.”