In our ever-growing digital world, Facebook is still the king of all social media marketing platforms. Thankfully, it has an advertising platform that is easily accessible and simple to use, so every business – big or small – can utilise its perks.
More and more businesses are using Facebook advertising as a part of their overall digital strategy and we believe it is vital for amplifying your digital footprint. Here are just some of the ways paid campaigns can complement your business strategy:
Better understand your target audience (Facebook has a great tool for this)
- Increase sales and convert them into leads
- Build brand awareness
- Boost website traffic
- Achieve higher return on investment, boosted by enhanced engagement
So, if you are not already using Facebook ads to increase the impact of your campaigns, you should be! Below we have highlighted four reasons why Facebook advertising is a great option for your business.
Better connect with your target audience.
With over 2.38 billion monthly active Facebook users each spending an average of 35 minutes on Facebook every day, by not promoting your business on Facebook you could seriously miss out. Facebook advertising gives you the opportunity to get directly in front of your target audience, using specific targeting metrics to define your audience such as geographical location, demographics and purchasing behaviour.
It doesn’t have to be expensive – you get out what you put in
Whatever the objective of the campaign, Facebook works to the scale of your budget to increases sales, leads and revenue. All you need to do is pick a budget that’s affordable to your business and you should reap results. The key to getting this right first time is to carefully define your target audience, paying close attention to the ‘audience reach’ metric, which will estimate how many people could see your advert. You can run a Facebook ad with as little as £5 and you will still get results, so what have you got to lose? More to the point, think what you’ve got to gain. The more budget you commit, the more results you’ll achieve, so the sky really is the limit.
It’s a quick way to build your brand
Increasing your followers and page likes organically on Facebook isn’t as easy as it used to be due to algorithm changes, but thankfully Facebook ads provide a cost-effective solution to getting your brand out there, driving immediate results. When creating your Facebook advertisement, you can opt to run it for as long or as little as you like without damaging the impact. Facebook will work out an average of your overall budget and divide it by the time frame.
The insights are invaluable
The beauty of Facebook advertising means you can run multiple ads to test the waters with your target audience and in return you will receive a host of statistics that help to improve how you target them. There’s a savvy solution to finding everything you need to know about your target audience on Facebook, from their age and gender to their interests and purchasing behaviour. The tool is called Facebook Audience Insights and it’s perfect for profiling your audience for marketing purposes.
So, if you are looking to better engage with your existing and potential customers and amplify your digital footprint to complement your overall business strategy, Facebook advertising is a good place to start.
For help reaching those all-important marketing goals, contact Absolute PR & Marketing on 01392 680740 or email firstname.lastname@example.org