Absolute PR & Marketing: Jan – Mar 2025 Highlights

The first quarter of 2025 has flown by, and the Absolute team has been busy delivering outstanding results for our clients. From securing high-profile media coverage to supporting major rebrands and award nominations, we’ve been helping our purpose-led clients make an impact. Here’s a look at what we’ve achieved in the past three months.

Headline Coverage & National Recognition

Securing media placements that elevate our clients’ reputations is what we do best. One standout achievement this quarter was landing a front-page cover story and five-page feature in Healthcare Business Review for Anenta, the healthcare waste management experts. This feature followed their prestigious win as Healthcare Waste Management Company of the Year, reinforcing their industry leadership.

Strategic PR for Business Growth

Supporting expansion strategies through targeted PR is a key part of our work. For Porter Dodson, a UK top-200 law firm, we managed a strategic media campaign to announce a series of senior appointments (pictured above), strengthening their presence following the opening of their new Exeter office.

Brand Evolution & Rebranding Success

Brand identity and storytelling are crucial in today’s competitive landscape. We successfully led the rebranding and relaunch of fellow employee-owned businesses, Moorland Fuels & Craggs Energy – delivering compelling website content, a refined social media strategy, and securing extensive media coverage.

Community Engagement & Public Consultation

Helping clients connect with stakeholders is a vital part of our work. For Treveth, we supported the public consultation for their Carbis Bay development, delivering press releases, Facebook ads, leaflet campaigns, online questionnaires, and a dedicated consultation page to engage the local community.

We also provided communications support for the launch of Treveth’s second impact report, produced in collaboration with The Good Economy, reinforcing their commitment to sustainable development.

Creative Advertising & Sponsorships

Advertising and sponsorships can greatly help raise brand awareness when chosen and delivered with precision. We:

• Secured DevonLive coverage for Devon Contract Waste (DCW)’s sponsorship of Dart Music Festival, aligning their brand with the local arts scene.
• Developed standout creative copy and ad design for DCW’s placement in the Exeter Chiefs match programme.

Sustainability-Focused Communications

Sustainability continues to be a core focus for our clients. We worked with Sustain Britain to develop a draft Greenprint ‘manifesto’, helping communities become more self-sufficient, self-reliant, and resilient.

Award-Winning PR

Great work deserves recognition! We crafted a compelling award entry for Treveth, securing them a shortlisting at Insider’s South West Residential Property Awards for Park Lanneves, Bodmin, —an exemplar of sustainable housing.

High-Profile Media Features & Coverage

We love seeing our clients in the spotlight. This quarter, we:

• Managed media coverage for Devonshire Homes’ donation to CHAT (Churches Housing Action Team), amplifying their commitment to community support.
• Ensured key industry media exposure for Omicron’s optical fibre connectors, used by BBC Studios for an upcoming underwater natural history series, set to air in 2026.
• Secured BBC coverage for Treveth’s Pydar development, showcasing its impact.
• Had two clients featured in Business Insider Magazine’s Women in Property piece—Emma Rodgers (Treveth) and Kelly Penna (Devonshire Homes), highlighting female leadership in the industry.

Targeted Email Marketing & Social Media Campaign

With upcoming legislative changes affecting our client’s customers, Absolute launched a focused communications campaign for DCW. The campaign generated a significant surge in customer inquiries and reinforced DCW’s reputation as a leading sustainable waste provider in Devon, committed to supporting local customers.

Looking Ahead

With a fantastic start to 2025, we’re excited about what’s next! If your purpose-led business needs PR, marketing, and brand strategy that truly delivers, let’s talk.

Call our team on 01392 680740 or email info@absoluteprandmarketing.com