• WHAT

    Raise the profile of innovative sustainable commercial waste management services

  • HOW

    Media relations, social media, e-communications, website development, crisis communications

  • WHERE

    Regional and trade media, on and off line

  • WHEN

    2016 – present

“I love working with the team at Absolute, they are all over our social media, communications and PR. It’s brilliant. It’s so refreshing working with professionals to enhance and build our profile.”

Simon Almond, Managing Director

Devon Contract Waste

The challenge
To raise awareness of Devon Contract Waste’s full range of commercial waste collection services, Zero to Landfill credentials and highlight the company’s positive impact on the environment and communities.
Our solutions
Absolute delivers a multi-channel communications strategy to raise Devon Contract Waste’s profile among regional businesses and communities, focusing on the company’s differentiating factors. These include Devon Contract Waste’s bespoke service provision using the latest technology, personal approach to customer service, commitment to maximising recycling, and charity work in Exeter, Devon and Africa.
Absolute operates as a press office to place key news stories with regional and trade media, and leverages digital channels including website, blog, e-communications and social media to manage Devon Contract Waste’s reputation with customers, stakeholders and media.
What we achieved
Absolute delivers regular media coverage in local and trade media, promoting Devon Contract Waste’s new business wins, satisfied customers and charity activities. A programme of e-communications was developed which consistently achieves an email open rate 50-90% above the industry average, and regular topical blog articles were introduced to maintain engagement with existing and prospective customers. Absolute devised and delivers a social media strategy to create engaging content, grow Devon Contract Waste’s audiences and position the company as an expert in its field, returning an average monthly increase in organic Facebook reach of 76%.
Absolute’s crisis communications-trained team also provided support when fire destroyed Devon Contract Waste’s Envirohub HQ in early 2017, co-ordinating media statements and interviews, social media activities, and customer e-communications during the crisis and in the months that followed. Devon Contract Waste’s profile and customer portfolio continue to grow following the incident, and 2017 became the firm’s most successful year to date.

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