To raise the profile of this leading veterinary wholesaler amongst veterinary professionals, with a particular focus on the breadth of added value services it provides.
Centaur had not previously undertaken strategic communications campaigns, so our first job was to create a set of key messages that encapsulated all the added value services that made it different from any other wholesaler. We then used these as a basis for a targeted media relations campaign in the national veterinary trade media as well as for writing the copy for Centaur’s new website.
What we achieved
In only a short time we achieved over 30 pieces of coverage in key trade publications, both on and offline, reaching in excess of 300,000 readers and viewers. This ensured that Centaur was at the forefront of the minds of the all-important decision makers at veterinary practices throughout the UK.