To raise the profile of Ashwoods Lightfoot® as a groundbreaking alternative to traditional telematics and build understanding of, and an appetite for, its market-leading real-time in-cab driver training solution among fleet managers.
Our ongoing PR strategy is designed to put clear water between Ashwoods Lightfoot® and traditional telematics solutions through a programme of topical editorial content for print and online publications. Our focus is the creation of opportunities for expert comment on industry issues that help to demonstrate Lightfoot’s thought leadership. We couple this activity with regular customer case studies that demonstrate why Lightfoot® is a stand out solution in the sector and generate regular product news to show the evolution of Lightfoot®, keeping the product top of mind among key decision makers.
What we’ve acheived
Through regular news and features we have established Lightfoot® as the only in-cab van fleet solution that resolves bad driver behaviour ‘in-the-moment’, slashing fuel bills, reducing CO2 emissions, cutting accidents and reducing wear and tear. We continue to gain extensive media coverage in van and car fleet, local government, trade and professional media, generating 70 pieces in 12 months. During this period we also witnessed a tripling in web traffic linked to online and offline media campaigns.