Tourism PR image of Sarah Stride from Visit South Devon to accompany press release by Absolute PR & Marketing on a new special offers holiday app launched to boost local tourism

New South Devon special offers holiday app launched to boost tourism

Visit South Devon is this week launching a new holiday special offers app to help visitors pack a punch with their pound. Offering a one-stop shop for discounts on local accommodation, food and drink, activities and entertainment, the app has been launched at the start of the school holidays to give a boost to last-minute bookings and to help families make the most of their money over the summer holidays.
Thought to be one of the first apps of its kind to be launched by a Destination Marketing Organisation, the ‘South Devon Holiday Offers’ app is free to download now on both Apple and Android devices.
Updated daily the app gives visitors and locals the very latest deals and discounts across South Devon, the English Riviera, East Devon, Mid Devon and Exeter.  Current headline offers include:
          • Up to 50% off holidays at Golden Sands and Dawlish Sands holiday park in Dawlish Warren
          • 20% of access to Dartmouth, Totnes and Berry Pomeroy castles
          • Four nights for three offers staying in one of Bovey Castle’s luxurious lodges for six, including 20% off dinner, or at Bolberry Farm Cottages in Salcombe (Monday-Thursday)
          • 10% off experiences with Sea Kayak Devon and when you book five people the sixth goes free
          • 2 for 1 entry to Exeter Cathedral
Visitors unfamiliar with the local area can easily find their nearest offer as the app allows you to search for what’s close by, taking the hassle out of planning.
The launch of the app comes at a time when consumers are looking to get the most from their holiday money post the Brexit decision. Sarah Stride, Acting General Manager for Visit South Devon, commented:
“In recent weeks we have seen the pound fall in value, which means that overseas trips are less affordable for UK residents, while visitors from the continent and beyond are able to pick up great deals here in the South West. Our hope is that by launching this app now tourism businesses across South Devon, the English Riviera, mid-Devon, East-Devon and Exeter will benefit from last minute staycations and an influx of overseas visitors.”
Stride added: “We’re looking forward to growing the range of offers available on the app throughout the summer and in to the autumn, and so we’re encouraging businesses to work in collaboration with us to create a range of unforgettable experiences and offers.  Together we hope to make The South Devon Holiday Offer app the go to app for visitors looking to make the most of their trip to South, Mid and East Devon, helping to boost day visits, short breaks and longer holidays year round.”
Posters promoting the ‘South Devon Holiday Offers’ app will appear in Tourist Information Centres and on board Stagecoach buses across the region throughout the summer.
For more information on Visit South Devon visit: www.visitsouthdevon.co.uk.
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