Five people hold Lightfoot product boxes behind a cardboard elephant

Devon-based Lightfoot launches driver rewards technology in Exeter

Exeter is to become the first city in the UK to have access to Devon-based Lightfoot’s driver rewards technology from this week. The device, which has been described as “the Fitbit for cars”, will be on sale from Halfords at Rydon Lane Retail Park at a special discounted price of £99 during September.
Created to make smooth driving fun and rewarding, Lightfoot incentivises a safer, more efficient driving style with perks typically worth £773.50 per year*. Benefits include 40% off AA breakdown cover, 20% off car insurance and 15% off services at Service Stop, all in recognition of the cleaner, greener, safer drivers who make up the Lightfoot community.
Lightfoot also offers smooth drivers the opportunity to win prizes and participate in leagues, where ‘Elite Drivers’ can win rewards ranging from track days with Nigel Mansell and trips to Paris to wireless speakers and cinema tickets.
Thanks to Lightfoot’s high-tech analytics and in-cab feedback, which helps keep drivers in the engine’s ‘sweet spot’, Lightfoot users also see reductions in fuel costs by up to 20%, harmful emissions by 20-30%, at-fault accidents by up to 60%, and wear and tear costs by 40-50%.
After several years of exponential growth in the fleet sector, Lightfoot has become widely regarded as a disruptive technology that’s re-writing the relationship between driver and vehicle.
The technology has been widely used in the fleet sector by household names including Boots, Alliance Healthcare and Virgin Media. It has also been trialled by private motorists in Exeter over the past two years, enabling the company to refine its technology and rewards platform in readiness for its launch to the wider public.
Following the exclusive Exeter launch this September, the devices will be stocked across Halfords’ South West branches later this year before rolling out nationally and, ultimately, globally.
Mark Roberts, Lightfoot’s founder and CEO, said: “We’re on a mission to change the way people think about driving and we’re starting in our home city of Exeter – where it all began for us. We are choosing our hometown as the launchpad for this product and we want everyone to realise the amazing effect that smoother driving can have on their wallets and our planet.
“With Lightfoot, drivers can cut emissions by up to 30% per vehicle, save hundreds of pounds, and make our roads safer for everyone. It sounds like a pipedream, but we’ve seen the results first-hand and we know that drivers can make all of this happen. Empowering people to make positive changes is the way forward and, once you add all the savings and personal benefits, driving with Lightfoot becomes a no brainer. We genuinely believe Lightfoot can be a force for good in the world.”
Lightfoot’s devices are available at Halfords’ Rydon Lane branch in Exeter for just £99 from September. They also come with a month’s free subscription, worth £3.99, which unlocks more than 100 discounts on major national brands including adidas, Nike, Philips, New Look, B&Q, Moss Bros, GAP, Ray-Ban, EE, Halfords and Bill’s. From October, as Lightfoot is launched in more Halfords stores, Lightfoot will cost £129, with a fitting fee of £30 and a monthly subscription of £3.99.**
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