PR image of Salvation Army shop window display to accompany press release by Absolute PR & Marketing

Christmas has arrived at Salvation Army charity shops!

The Salvation Army’s charity shops across the country are well and truly ready for Christmas as shoppers finally have the chance to get their hands on the special festive stock that has been saved up all year in readiness for the festive weeks ahead.
Along with the creative Christmas windows, customers are being treated to a host of gifts, toys, books, decorations and clothing that eagle-eyed volunteers and staff have cherry-picked from items donated over the last 12 months and saved up especially for Christmas.
Also on sale at selected shops will be boxes of Salvation Army tea and tea-themed gifts, a variety of charity Christmas cards and a range of unique Christmas decorations.
Paul Wright, Head of Retail Operations for Salvation Army Trading Company, said: “This year the shops have gone to town on their Christmas displays and there are some wonderful gems to be found. We find Christmas themed donations and decorations are often nearly brand new, so whether it’s a set of mix-and-match baubles, a Christmas jumper, or even a reindeer onesie, there will be something for everyone!”
In a poll by the Salvation Army Trading Company*, it was revealed that while two thirds of Brits will generally shop in charity shops at other times of the year, a slightly higher proportion of people won’t ever buy Christmas gifts or clothes from charity shops at Christmastime. This year, the charity shop chain is challenging shoppers to see what gems they can uncover in their local charity shop and is urging people to make a change to help raise money for a worthwhile cause.
Paul added: “For many, Christmas can be hard to afford, so it’s good to know that by spending a little with us this festive season you could find your perfect Christmas presents while helping The Salvation Army make a big difference to people’s lives.”
Money raised from the shops contribute to The Salvation Army’s valuable work with people who are vulnerable and in need across the UK, including homelessness and addiction services, care for older people, help at emergency incidents, support for adult victims of human trafficking in England and Wales and a Family Tracing Service. £9 could help bring a homeless person in from the cold, £19 could go towards a Christmas box for a family in need and £28 could help give five lonely older people a Christmas lunch and friendship.
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*Conducted in 2014 by OnePoll using 2000 UK residents